Social Media Impact on Fast Food Chain (KFC)

cordial Media Impact on spry Food stove (KFC)U mapTable of Contents (Jump to)1. launch1.1 look into aim1.2 Research Questions1.3 Research objective2. books review2.1 Social media2.2 Impact of affectionate media2.3 Fast intellectual nourishment kitchen range3. Research ruleological analysis3.1 Research design3.2 universe and ingest system3.3 Data collection3.4 Reliability and harshness3.5 honest consideration3.6 Data analysis3.7 Research demarcation line4. Anticipated arriveings1. IntroductionThis inform is targeted on exploring and understanding the disturb of amicable media on agile sustenance chain, foc utilise on unbendable provender companies of UK. So, we have elect KFC for case study to carry aside the query on this topic, as KFC is rise known caller- go forth in unwavering victuals attention not only in UK just world unspecific. In todays world, wad ar attached with the kind media and defy on it slice selecting any institution they exact t o deal to forgather their ineluctably. So, affable media have-to doe withs on the buying demeanor of clients and on selection of the organization. Social media is substance abuse by the companies in raise to advertise their products and go.In this sketch, we first sort taboo query aims and seek questions that start the plan for look. Then in publications review, the concepts on social media along with its impact and the degenerate food chain argon discussed. Further, we choose research method and research design for this report and then we excessively choose the methods of info collection and data analysis. Finally, in this research proposal we discuss the anticipated findings that we could achieve from this research.KFC is a riotous food company now owned by Pepsico and was established in the returns station of USA serving chickens. The full form of KFC is Kentucky heat Chicken, found in Lousville, it is one of the few brands in USA that nates boast about hav ing 59 year old history of victor and innovation. KFC serves chicken along with varieties of other products wish well burger, mashed potatoes, and sandwiches as surface. It has been serving nodes foods as active at home at actually affordable price that could be bought by throng of even low income besides. It has opened its 15,000 outlets in cv countries like Malaysia, China, UK and so on. In this report, we carry out our research in the outlets that are situated in different places in the capital urban center of UK that is London. KFC is famous for serving chicken with unique assay that has been able to realise hearts of several people all over the world. It has many employees working by its outlets in several countries speaking different languages and from different cultures and im commit just now are dedicated to the achievement of organizational goals and objectives. The unique taste of fried chicken of KFC as well as different flavors of chicken curry, tom yam c hicken, hot and spicy and original recipe and so on has been unique feature of KFC which has made it best-selling(predicate) among its customers and a successful company in the fast food assiduity.1.1 Research aimsThis report is concerned on social media and the fast food chain, so the aims of this research are also based around it. This research aims to find following facts on the fast food chain,To understand the social media apply by KFC.To find the impact of social media on customers.To find the impact of social media in the company.To find the effectiveness of social media.1.2 Research QuestionsThis report is determined to find out the answers to following research questionsWhat is the effect of social media on KFC?What is the social media utilize by KFC?How is social media being helpful to KFC?What is the impact of social media on customers?1.3 Research objectivesThis report is based on the hypothesis on finding the impact of social media on fast food chain. So, it sheds demoralise on the effects of social media on the fast food companies. This research has been carried out with certain objectives which are sorted out in following pointsTo ingest fellowship on the use of social media by KFC.To understand the impact of social media on KFC.To study the impact of social media on customers and employees of KFC.2. Literature reviewIn literature review section of this report, we gain knowledge on social media, its use in fast food industry and also its impact on the organization. We also discuss about the fast food industry and the fast food chains. In this report the raillery is centered on the role of social media in daily life, its consumption, customers perceptions of advantages and disadvantages of social media, the acceptance and impact of social media advertising, the level of elaboration of brand through social media and the role of other media in reinforcing social media communication.2.1 Social mediaSocial media has revolutionized the comm unicating methods of the individuals, community, organization or the whole world. It preserve be defined as, a group of lucre based applications that is do on the ideological and technological foundations that allow the creation of exchange of substance abuser Generated Content. It has been convenient way of communicating with the people not only at bottom a certain region but within the globe. It has become an requisite part of an organization in order to communicate with its customers, suppliers, investors as well as its employees. Rapid use of social media by the customers has enforced the organization to use those media in order to communicate with their customers as well as to build solid relationship with them that helps in customer retention. So, they are development blogs, wikis, podcast, social networking sites, websites and you vacuum tube so as to stay in patch with their customers and to get informed of new offerings on the market. Most of the organizations are v ictimization social media for marketing and include these media in their marketing strategies and plans. As consumers are turning away from traditional sources of advertising like radio and television, social media has become modern solution for advertising within the mass and wide range of people. Blogs are a kind of social media where people post images, ideas or links. Social networks are places where people with common interest collaborate and form own(prenominal) websites. Content communities are websites where particular content gouge be organized or packetd with others. Forums are sites for exchanging ideas or randomness around particular interests. Some of the closely popular social media that people use are facebook, twitter, You Tube, Flickr, and Wikipaedia. Social media sites have been attracting millions of users around the world and somewhat researches also show that most of the people in the world lodge in touch with the social media sites daily. Social media i s combination of several internet tools that enable users to generate, exchange and modify content continuously. Social media like facebook, twitter, instagram, you tube websites, mobile social media etc have overwhelming number of followers increase day by day.As the fast food industry in UK has become very competitive along with entry of several players, it has change magnitude the level of competition and challenged the marketing players. So, KFC though is very popular motivations to use more advertising sources in order to get a competitive edge and to win over its rivals. Social media has been cursorily used by KFC in order to gain global get at and also for reducing its transaction costs. Further, it also facilitates access to capableness customers along with customization of products and services and exchange of service and development. It has also become easiest way of taking orders for the food items for the company as well as its customers overdue to overwhelming use of social media.2.2 Impact of social mediaSocial media as being used rapidly by the people around the world attracts attention and encourages readers to share it with their social network sites. It acts as a platform for anyone who has well-heeled access of internet. Social media also serves as the best advertising media as it is determined by word of mouth and eject be considered as realise media rather than paid media. It also helps in increasing brand sentiency through increased communication activities. It can be helpful in marketing campaigns for the recognition of the organization in the newer market as well as existing market. Social media is an online content created by people using highly accessible and scalable publishing technologies. It provides numerous opportunities for strengthening and expanding relationships to customers.Social media impacts the customers for the selection of the organization they want to deal in order to fulfill their requirements as they ar e closely colligate to these media nowadays and trust these media the most to get information. For this research, it is important to understand the effect of social media on the potential customers when they are deciding which product or services they want to acquire. Customers use social media to enable them to create and share content, and communicate with one other build relationship with other people. Social media has become major chemical element in influencing respective(a) aspects of customer behavior including needs, recognition, information acquisition, opinions and attitudes, purchase behavior and post purchase communication. Social media develop horizontal relationship ranging from customer service to customer retention and acquisition. Increasing use of social websites embrace as a tool in forming online communities of users. Also companies can recover various feedbacks and comment regarding their services so that they can improve their service in order to meet the needs and satisfaction of customers. Development of social media has helped in growth and expansion of business of fast food companies like KFC.2.3 Fast food chainFast food industry was not been lendable since ancient successions but it has now becoming rapidly growing industry along with busy and scheduled life of people. As its gain this industry is famous within its customers in providing quick food service for the rush hour of rapidly moving people. Mostly fast food industry serves quick foods like hamburger, sandwiches and also meat contained product. This industry is one of the most competitive and saturated industry in positive countries like UK or USA. Fast food service has culture has been embraced by several people due to their busy schedule and also easy availability of food when they want.3. Research methodology3.1 Research designThis research is based on fast food chains and needs to search the facts on impacts of social media, so it follows positivism theory of r esearch methodology and deductive approach as the process of this research arrives at conclusions based on the interpretation of the meaning of the results of data analysis. This research is of exploratory temper as less previous researches have been found regarding this athletic field and superior general nature of the problem along with factors related to it has to be discovered. So, this research is commanded by qualitative methodology as it is of exploratory nature. Through deductive process, this research aims to uncover rich and detailed descriptions with a holistic focus.3.2 Population and Sampling methodIn the proposed study, the population to be examine has been first determine and sampling frame was developed. The population for this study comprises all the customers and employees who are related to KFC belonging to different levels of jobs they are employed to. As this research is carried in KFC stores located at London Chinatown and Marylebone in London, UK, the pop ulation for this report is the customers and employees who are related to the stores there.Further, non-probability sampling method pass on be used for this research as it doesnt involve random selection which is not feasible for this research. This research is of exploratory nature, so convenience sampling method is take into account where the samples are selected looking into the ease of their accessibility and interest for the study. As the name reveals, convenience sampling is selected because it is convenient and often saves time and effort of the tec to select a random sample.3.3 Data collectionAs per the need of the study, both particular and secondary data allow for be amass, but priority forget be given to collection of primary data, which testament be both quantitative as well as qualitative. aboriginal data entrust be collected by some of the popular techniques used in this field. Primary data will be collected via field study where the researcher will visit KFC stores in order to collect data. In KFC stores, the researcher will collect the data through questionnaire method by distributing questionnaires to the respondents and then after they finish collecting it. So, questionnaire will be designed in view of data requirements and will be distributed to the respondents in the field. The respondents will be convinced that their responses will be unploughed confidential and average time taken to fill the questionnaire will also be limited.Secondary data will be collected adopting various secondary means and through the access of some secondary sources available conveniently. It will be collected from previous researches, previous studies, published or unpublished documents, annual reports of KFC, journals on KFC and other related articles that can be helpful for this research. Secondary information available will be useful in checking the validity and reliability of empirical field data. The methods adopted in the study to generate relevan t data will be maneuver by research objectives, questions and type of data required for the study.3.4 Reliability and validityA reliable measurement is one which gives consistent results on free lance testing. If the findings of one piece of work can be replicated by some other research group, or by the similar research group at a later occasion, then it produces the same result, then it is deemed to be reliable. though total reliability is difficult to be achieved, quantitative methods are probably to aspire to it. In order to eliminate the chances of error, it is constantly better, if there are repeated observations and the measurements of the same individuals or situations.Validity concerns whether a research method gives a trustworthy picture of what it claims to have recorded, and shows social realities as they very are. No matter how reliable data may be, it will always be limited in its validity if the researcher cannot show that it gives true account of what it is be ing studied. It is the strength of our conclusions, inferences or propositions. It is an element that addresses the issues of whether the researcher is truly measuring what they want to.Reliability estimates the consistency of measurement and validity estimates the true statement of your measurement. A measure can be perfectly reliable but yet not valid, which shows that reliability and validity differ from each other.3.5 honest considerationIn present situation, researchers have to carry out their research along with the consideration of ethical issues as well as obligations regarding the people participating in the research as well as the organization. Researchers need to do everything in their authority to make sure that their research doesnt harm the cultural or ethical respect of the participants. So, for the research, written liberty to conduct it has been sought and the Code of Good Research Practice of KFC will be followed. The respondents will be elect based upon their willingness towards the research. Privacy, anonymity and confidentiality (PAC) of the studied groups will be strictly maintained. The data collection method includes personal information of the respondent also, so the information will be unbroken confidential and will not be used for other purposes than the research. Further, data provided by KFC will be secured in files with password protection. The final reports will not be provided for other researches and will not be provided for wider circulation. The participants as well as the organization under study will be provided with the required information on the research as well as the researcher. Further, plot doing research the researcher should also ensure that the participants will be provided with certain questions to be answered and given certain time which will be recorded by the researcher. Further, the rules and regulations of KFC as well as of the business schools shall be followed while carrying out the research.3.6 Data analysisData analysis is very decisive in research as researcher has to highlight how in what ways data has to be tabulated and analyzed. The data collected from secondary and primary sources will be analyzed to obtain findings of the research. Statistical procedures will be clearly indicated. Quantitative as well qualitative data will be analyzed using the techniques that are available and easy to use. truthful statistical techniques will be espoused for analyzing data such as charts, diagram, figures component rank etc. so, qualitative and quantitative data will be analyzed, categorized and tabulated according to the objectives of the research study.3.7 Research limitationLike every other researches, this research is also bound into certain limitations that has to be followed and considered while carrying out this research. There are certain limitations for this research which binds this research in a small boundary with restricted time frame. Hence, major limitation of this re search is termed as the timetable that limits this research in a boundary of time frame for completion of this research. Further, limitation of this research also has been observed in the research method to be used which is in the sampling method to be used in this research. The limitation also can be observed in the scope of this research. Also, the research methodology of this research is chosen for the shorter span of time and less time consuming method due to restriction of time. So, this research may not shed much light on the impacts of social media but can be useful in order to carry out other researches in future regarding the same subject matter.4. Anticipated findingsAfter the analysis of data collected from the research, this report may shed light on various facts on social media and its impact on the fast food chains. So, we can assume that we can be able to shed light on the following points of the subject topicReveal the involvement of KFC in use of social media. appro priate information on impact of social media on KFC.Provide information on advantage or disadvantage of social media regarding fast food chains.Provide suggestions on use of social media for benefit of fast food chains.