Strategic Management Analysis: Nike

Strategic care Analysis NikeNike IncStrategic syllabus AnalysisIntroductionNike is the leading corporation in the world, which deals in equipment tot sportswear. It is a US establish fraternity and established in 1962 by Bill B overman Philip Knight in the name of Blue Ribbon Sports. later on it was changed to Nike Inc in 1978. Headquarter of the company be located in Oregon, which is near Beaverton, the USA. It is the study manufacturer and supplier of apparel and athlete shoes. The business practices and manufacturing methods of Nike Inc are based on grounding.Mission lineMission of the company is to become the go around shoe provider, which delivers best services to its customers.Vision statementThe vision statement of the company is to assist e rattling athlete in developing pauperism and creativity end-to-end the world.Goals and objectiveGoal of the company is to utilize the innovational ideas in assemble to manufacture timbre athlete shoes and organize for the world. There are various objectives of the company, provided the most significant cardinal is to become the leader by means of different activities, which exhibit concern for those who are associated with Nike, such as customers, employees and suppliers throughout the world.Management name at Nike motive chief administrator officer, Philip Knight played a vital role in the government of strategic counselling. His mien of management is described as the idiosyncratic, which is very in the flesh(predicate) and distinctive. The mode of management in Nike is described by strategic planning. CEO of Nike reflects broad mindedness as the management style at Nike is based on different aspects, such as the conservative decisions and planned risks. Implementation of management style is based on a thorough analysis of inherent as well as external environment. Decision fashioning style of Philip Knight reflects expositicipative method. Knight is a daring person and able to crap s upreme decisions, but before going to consider any decision, he invites the management team to give their views and suggestion on a situation subject.Management style of Nike differs greatly with the management style of Toyota, as it employs the concept of prize across all the aims of management. Basically, Nike is a home region company 99 percent of its merchandise is outsourced to south East Asia. The products of Nike are world supplied by the employees from independent contract companies, which do not form the part of ownership but are component of supply chain network. From these independent firms, the management at Nike is indirectly accountable for the working conditions of employees. Nike gives immense concenter on the sales. On the other hand, Toyota heightenes on cutting down the act of human stab by adopting the system of Just in judgment of conviction (Rugman, 2005). This system helps to maintain appropriate inventory level and ensures correctness in every step of assembly process.Nikes management style is characterized by the approach towards team management. Top management is composed of the dedicated executive groups having commodious knowledge and skill. The group is noblely oriented towards the team. This management style has led to the development of faith and esteem (Heller, 2008). This culture of company extends throughout organization. On the other hand, Management style at Toyota is also very effective, as it implements the philosophy of production system into manufacturing procedures. The policy enhances honesty and innovation among the employees, which further assists them to produce quality goods and services. The production system at Toyota is conjecture on a strong channel of suppliers and equipment manufacturers. Management team applies those policies, which discharge in an inter active agent manner throughout the distribution networks. Apart from this, proportion lies in their focus of developing the global brand in wrong of the quality and style ( acquaintance Management Practices at Toyota Motors, 2005).Total Quality Management Style in ToyotaToyota successfully adopted the system of total quality management. Earlier, the company adopted the American method, which says that machines should be operated until they are broken. The engineer should be called only after this situation. This approach resulted in a decrease in the productivity. But Toyota has always adopted a learning attitude and as a result, it underwent transformation. In the first step, workers were assigned with the responsibility of handling individualist machines. In the next step, workers were supposed to keep the documentation of the machine in the special notebooks. In this notebook, they were supposed to document the operation of machine a keen-sighted with the maintenance history.In the further step, they concentrated on the cleaning of dirt, for which they knowing particular guards and covers. In the last step, they w ent for the practices of systematic maintenance. All these procedures helped Toyota in redesigning and making modifications in the parts and above all, these processes led to the building of highest quality cars and as a result, it became the most profitable car manufacturer. Considering Nike, its strategy always focus on encouraging customers to buy the products and the investors to purchase the stock. In spite of this, the production of Nike suffered because of its poor labor law and less focus on the workers conditions (Nike Dispute, 2008). Therefore, in order to implement the Total quality Management, Nike should give emphasis over the overall aspects of the organization.Integration of TQM in NikeTQM implies Total Quality Management it is a management function and implemented in each business practices through different activities, such as customer feedback and research on their of necessity and demands. TQM practices of Toyota are based on the quality measures and focus on act ive participation of every employee in the quality based practices to achieve long term success. TQM practices of Toyota can be incorporated into Nike by shifting its focus on quality measures. The methods involve assessment in a inflexible manner and designing all features of Nike. Management team of Nike should consider each and every aspects of organization and moldiness initiate the TQM practices from the top position (Heller, 2008).In order to implement TQM system, there is a requirement of increasing the level of accountability among the employees, which in turn can assist them to achieve the goals successfully, so Nike should also consider this aspect in the implementation of TQM practices. To ensure quality in the products and goods, Nike should involve practices to enhance customer satisfaction, which were also used by Toyota. Apart from this, Nike should also give emphasis on establishing achievable goals and objectives, so as to ensure quality practices as a means of TQM methodological analysis (Heller, 2008).ConclusionFrom the above discussion, it can be concluded that the participative style of management, which is followed in the Nike serves as strength. Nikes continue focus on the market of high end, increase of market share in the middle and focus on the small price ranges have broaden the product spectrum of Nike. In order to implement the Total quality Management, eight important aspects must be given due consideration, which includes Principles, Integrity, Trust, Training, Recognition, Teamwork, Leadership and Communication. Nike should focus on improving labor relation and conditions of factory at the production system. To make TQM successful, supervisor must show his full commitment in leading his employees and must audition to develop faith and promise by implementing practices of TQM. There is a huge requirement of dedication and personal involvement from top management. Last but not the least, clarity in the goals and objective can he lp in making the employee satisfied and would assist in gaining their corporation.ReferencesHeller, R. (2008). Management styles. Retrieved August 30, 2008 from http//www.thinkingmanagers.com/companies/nike.phpKnowledge Management Practices at Toyota Motors (2005). Retrieved August 30, 2008 from http//www.icmrindia.org/casestudies/catalogue/IT%20and%20Systems/ITSY048.htmKotler, P. (2002). Marketing Management (11th Edition). mod Delhi Prentice Hall of India Private Ltd.Nike Dispute (2008). Retrieved August 30, 2008 from http//ivythesis.typepad.com/term_paper_topics/2008/08/nikes-dispute-w.htmlRugman, M.A. (2005). The Regional Multinationals. Cambridge University Press.