Toyota Essay Example | Topics and Well Written Essays - 750 words

Toyota - Essay ExampleThis paper seeks to explain and exemplify the Toyotas corporate province to its consumers, environment, employees, stakeholders, and to the general public. This will be done through looking into the associations corporate responsibility page and showing examples of how this high society helps others. According to the Toyotas corporate responsibility page, the company embraces corporate brotherly responsibility initiatives this includes cultivation regarding policies, people and organizations that are related to the corporate social responsibility of Toyota conjunction. Toyota Company engages and promotes both with their partners and individually social contribution events and activities that aid in strengthening communities and hold to supporting and enrichment of the society. In addition, Toyota embraces environmental responsibility. For example, everything from the basic stance of Toyota Company to its specific initiatives is put in status to make the environment better. In-depth annual environmental activities coverage is part of Toyotas social and environmental initiatives. Toyota Company has been in support of SOS children villages mission to provide safe homes to thousands of children orphaned in the country. Toyota has also been a polar partner in the progressive development of the SOS children village from 2010 as a major part of the companys corporate social responsibility program. Toyota Company has also made contributions to Mater Heart transcend in 2012. This is the companys fifth year in sponsoring a noble program aimed at helping children from poor families who are unable to afford the expenses of cardiac surgery. In other cases involving Toyota and its customers, the companys public relations department helps the consumers to their satisfaction in case of crisis. Toyota also remains socially accountable and solves its customer related issues. For example, The Toyotas public relation department has the mandate to h andles customer complaints and grievances. When there was a Toyota Acceleration case crisis, Toyota tried to deny the existing problem and responded very slowly to the crisis. The Toyota Company had realize the problem much earlier but responded late. The public relations department of the distressed company could sedate customers down neither. Toyota however never complied with the law and failed to notify the authorities of the technical problem. This led to the failure of Toyota failed in rectifying the manufacturing problem thus, failed to restore its image as a customer safety oriented company (Rothaermel, 2013). Those held accountable for the crisis was the board for miscommunication and focusing on varying values and goals. The Japanese managers who failed to make quick decisions and confined information to them. However, after the crisis, Toyota initiated an effective way to manage the aftermath. It changed its motto and issued 4 letters to the public apologizing for the p roblem at heart a span of one month. These effectively calm the customers down as they felt considered and understood. After the acknowledgment went through, Mr. Toyoda managed to resume the management of the company in order to show a refocus on the strategy and values of the company. Mr. Toyoda committed his personal time in his testimony to the United States House Committee on Oversight and Government reforms. The management of